IDEAL STANDAR ARENA Trade Show Exhibition

Cersaie 2010, Bologna
Ideal Standard

The Ideal Standard stand revolves around three curving arms that compose a sort of arena of communication where deals are made, completed works are presented, and one can become acquainted with people of note who use Ideal Standard bathrooms. The bathroom settings, presentations of new product lines and stand services orbit around the communications arena. The communications arena is also an entertainment space with product quizzes, music and parties.