Installation Concept

Fuorisalone, Triennale di Milano 2011 Eni

Eni_r_g shop is an interactive platform promoting dialogue between Eni, representing the sphere of energy, and all its possible customers.
The concept is a store with an elongated form, composed of opaque and transparent partitions.
The installation at the Triennale is an idealized section excerpted from the complete structure of the Eni_r_g shop. Visitors will find an interactive, game-like commercial platform where they can negotiate solutions for their home energy needs, barter energy, calculate their household energy demand or find information on energy resources in Italy.
The interactive platform has been designed to facilitate understanding of the energy market and the customer's buying, selling and energy calculation processes.