Concrete facing and paving blocks

- selected for ADI design index -
Magnetti, 2011



Whit Concrete Mission project we want to enhance and give an added value to the facing and paving blocks, that don't have to be seen only as a constructive component becoming decorative details too, matching themselves freely in different ways of texture and patterns on the building facades. Concrete Mission covers the facade with different "dresses". You can create soft, geometrical, thin or thick "yarns" as well as classical or extremely creative as you like; and all are obtained by the combination of the blocks of the new collection. The new line copyrighted by Magnetti, with its play of shadow can realize geometrical drawings and also reproduce pictures, just as the blocks were pixels or mosaic tiles. The mission of the project is to tell about concrete through its own concreteness.