Trade Show Exhibition

Expo 2011, Shanghai
American Standard China

The 600 square meter exhibition space is divided into various parts, which are districts of the American Standard city: residential zones composed of single-family dwellings; a large shopping area; and another residential zone with apartments. This urban metaphor has made possible a highly varied exhibition of products, while encompassing all the different facets of American Standard within a single space.
The stand as a whole presents many zones of interactive explanation with monitors, screens, and videowalls along the exhibition path underscoring new products and drawing attention to new technological solutions developed by the company.