ASA Auto, 2007

The ASA project regards the design of an innovative “CITY CAR” with a hybrid power plant, an ideal urban mobility solution.
The ASA brand dates back to the 1960s as Enzo Ferrari’s project for a small coupe'. Today the brand is back to give birth to this project.
The design is essential, will reveal all the modern values embodied in the project, without neglecting the sporting concept and stylistic elements that show their kinship to the brand identity. The union of technology and ecology is interpreted in a contemporary language, one that succeeds in communicating the emotional allure of the future and evoking natural sensations at the same time.